NEW YORK, March 17 /PRNewswire-FirstCall/ -- Bankrate, Inc. (NASDAQ:RATE) announced today that the company is now providing its consumer rates and yields listings for a variety of financial products to CNNMoney.com. Bankrate's financial products featured on the CNNMoney.com/Bankrate.com co- branded pages include: Mortgages, Certificates of Deposit, Checking Accounts, Auto Loans, Credit Cards, Home Equity Loans and Lines of Credit, and Personal Loans. The hyperlink listing advertisements on the CNNMoney.com/Bankrate.com co-branded pages are being sold as part of the Bankrate cost-per-click network. Previously, rate information on CNNMoney.com was provided by another company. Specific financial terms were not released.
"Consumers are rapidly turning to the Internet as their primary source when researching financial matters," said Thomas R. Evans, President and CEO of Bankrate, Inc. "Our new offering with CNNMoney.com is ideally suited to take advantage of the trend, by providing consumers with the tools they need make better-informed financial decisions," Mr. Evans added.
As part of the relationship, FastFind, Bankrate's subsidiary internet lead aggregator, will have a fixed ad placement within the co-branded rate table pages. These ad positions are expected to bring consumer traffic to the FastFind lender network.
To view the rate tables, go to http://www.cnnmoney.com/ . Click on Personal Finance in the top navigation bar and then choose Interest Rates from the drop down menu or click on Real Estate in the top navigation bar and then choose Mortgage Rates from the drop down menu.
About Bankrate, Inc.
Bankrate, Inc. (NASDAQ:RATE) ("Bankrate") owns and operates Bankrate.com, a leading Internet consumer banking marketplace. Bankrate.com is a destination site of personal finance channels, including banking, investing, taxes, debt management and college finance. Bankrate is the leading aggregator of more than 300 financial products, including mortgages, credit cards, new and used auto loans, money market accounts and CDs, checking and ATM fees, home equity loans and online banking fees. Bankrate reviews more than 4,800 financial institutions in 575 markets in 50 states. In 2005, Bankrate.com had over 46 million unique visitors. Bankrate provides financial applications and information to a network of more than 75 partners, including Yahoo! (NASDAQ:YHOO) , America Online (NYSE:TWX) , The Wall Street Journal (NYSE:DJ) and The New York Times (NYSE:NYT) . Bankrate's information is also distributed through more than 400 national and state publications. In addition to Bankrate.com, Bankrate also owns and operates FastFind, an internet lead aggregator and Mortgage Market Information Services, Inc. and Interest.com, Inc., each of which publishes mortgage guides and financial rates and information.